Ridemakerz Builds a Virtual World For Boys Filled With Its Toy Cars
<br /><br />Larry Andreini thinks he can take on Pixar. The founder and CEO of Ridemakerz, a rapidly growing chain of stores where boys can custom-build their own toy cars, is building a virtual world for his 6-to-12-year-old customers and their cars. This virtual world is in closed beta right now, and will launch early next year. So will Pixar's World of Cars and startup Webcarzz. <br /><br />The Ridemakerz virtual world is being designed by the Electric Sheep Company, which has a lot of experience designing virtual experiences for corporate clients in Second Life. But this virtual world will be entirely browser-based, built on top of its Webflock technology platform (which I wrote about in July). I was given a preview of the virtual world last week.
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