Study: many young people want to do their banking over IMOpen in New Window
Avatar Posted by MargaretM 51 days ago (http://arstechnica.com)
Category: internet | Tags jacqui cheng, microsoft, javelin strategy, research, millennials, banks, web, im, sms,
Jacqui Cheng writes "A new survey conducted for Microsoft by Javelin Strategy and Research shows that 'Millennials'—people between the ages of 18 and 30—heavily prefer interacting with their banks through higher-tech (and lower-human-interaction) methods like the web, IM, and SMS. "
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