For any company that thought social media was a passing fad not worthy of their time, the numbers coming out of a recent study published by Opinion Research Corporation for Cone should come as a wake read more » DiscussBury
Hollywood.com announced today that it has officially completed its acquisition of Media By Numbers, a site that specializes in delivering box office numbers and expert analysis on the latest movies t read more » DiscussBury
Traditionally, the greatest power that governments have held over their people has been information. The promise that connectivity brings to Africa is that people are now using that abundance of inf read more » DiscussBury
Hey, we all complain about work from time to time; we’ve all had lousy jobs. But before you call it a day and head off to the support group that meets at the bar, here are a few words from an I read more » DiscussBury
'We're just too quick for you'Virgin Media believes it is being shafted by comparison sites offering ISP speed checks, and has called on them to improve their techniques ahead of the launch of its 50 read more » DiscussBury
I recently outlined why I'm sick of the 'ROI in web 2.0' discussion. To be specific, the debate as to whether there is one at all.In that post, I gave examples of how naysayers reacted to social medi read more » DiscussBury
The media world is changing and its jobs are changing too. The rise of the blogger is an often-told story, but are the lucky few bloggers who do it for a living well paid? digg_url = 'http://digg.c read more » DiscussBury
<br /><br />Online advertising firm, Burst Media announced today that it has launched the Thought Leaders Ad Network for a predominantly male audience aged 35 and older.<br /><br />According to Burst Media, the new ad network groups 140 websites delivering more than 150 million impressions monthly into one vertical network to help advertisers target their intended audience. Joining other Burst ad networks like Entertainment, Moms, and Early Adopters, the Thought Leaders Ad Network will consist of sites and blogs covering news, finance, politics, business, technology, and international affairs.<br /><br />"Today's thought leaders are drawn more than ever to the real-time updates that news and information websites provide," said David Cooperstein, CMO of Burst Media. "As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites."<br /><br />Burst Media's decision to boost its vertical ad network offerings follows a slew of announcements by LinkedIn and others that have decided to attract advertisers in much the same way. Advertisers want to target a specific audience with specific interests to get the most bang for their buck and it's quickly becoming apparent that if ad networks don't respond to that, advertisers will find companies that do.<br /> <br /> read more » DiscussBury