Search results for ppc

Holiday Season Best Practices for PPCOpen in New Window
A nice article in preparation for ppc sales related to Microsoft Ad center for the christmas gift rush. It details a informative guide to generating and launching your ppc campaign. read more »
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Google takes its defense of the Yahoo ad deal to the peopleOpen in New Window
Google views itself as an aggregator of information, so it's no surprise that the company has taken all the arguments it has used in defense of its advertising deal with Yahoo and put them all in a s read more »
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Why the Google-Yahoo Ad Deal Is Something to FearOpen in New Window
Randall Stross at The New York Times goes to bat for the Google/Yahoo search marketing deal, saying there's "nothing to fear" from the two companies linking their search products. I believe most of h read more »
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UK PPC Research & Retail Vertical News From adCenterOpen in New Window
Mel Carson takes a look at the results of research on pay-per-click utilization by advertisers. read more »
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