Changing the Face of Brand Advertising Online: Facebook.Open in New Window
Avatar Posted by davemackey 427 days ago (http://www.techcrunch.com)
Category: marketing | Tags facebook, advertising, beacon, insight,
Erick Schonfeld has a good summary article over at TechCrunch on the new ad platform Facebook is launching and its various components. read more »
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Two Tips on Landing Interviews for Your BlogOpen in New Window
Avatar Posted by davemackey 2 days ago (http://www.problogger.net)
Category: marketing | Tags interviews, blog, marketing, ,
Darren Rowse offers two methods for garnering interviews on your blog. read more »
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Tapping the river of cash: Sony joins in-game ad frayOpen in New Window
Avatar Posted by davemackey 218 days ago (http://arstechnica.com)
Category: marketing | Tags tapping, river, cash, sony, joins, ingame, ad, fray,
"In-game advertising is becoming an increasingly important aspect of the game industry, and Sony has signed a contract with IGA Worldwide to combat Microsoft and Massive." read more »
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Intera Turns Bluetooth Into A Marketing ToolOpen in New Window
Avatar Posted by davemackey 220 days ago (http://www.informationweek.com)
Category: marketing | Tags intera, turns, bluetooth, marketing, tool, , , ,
"Sending location-based ads via Bluetooth could be boon for advertisers, but some warn it could annoy customers." read more »
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Gamers Like In-Game Ads, Claims MicrosoftOpen in New Window
Avatar Posted by davemackey 220 days ago (http://www.informationweek.com)
Category: marketing | Tags gamers, ingame, ads, , claims, microsoft, , ,
"For example, among the gamers who remembered Adidas ads placed by Massive in 2K Sports' "Major League Baseball 2K7," 73% said the ads enhanced the realism of the game." read more »
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E-Commerce Sites Need A Wireless Selling StrategyOpen in New Window
Avatar Posted by davemackey 220 days ago (http://www.informationweek.com)
Category: marketing | Tags ecommerce, sites, wireless, selling, strategy, , , ,
"Cisco finds that using cell phones as a purchasing point offers a major growth opportunity for retailers." read more »
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In-game advertising 'enhances realism,' says focus groupOpen in New Window
Avatar Posted by davemackey 220 days ago (http://www.betanews.com)
Category: marketing | Tags ingame, advertising, enhances, realism, , focus, group, ,
"Microsoft subsidiary Massive Inc. teamed up with media research firm Interpret LLC to study the efficacy of in-game advertising, and today released its findings." read more »
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More on Robots Exclusion Protocol (REP)Open in New Window
Avatar Posted by davemackey 220 days ago (http://googleblog.blogspot.com)
Category: marketing | Tags more, robots, exclusion, protocol, rep, , , ,
"Prashanth Koppula, Product Manager" writes, "Web publishers often ask us how they can maximize their visibility on the web. Much of this has to do with search engine optimization -- making sure a..." read more »
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